If you have accessed your Google accounts recently (by means of gmail, analytics, or other tools), you may have noticed a box on top right. It encouraged you to read about a change in privacy policies Google is about to introduce, with a catchy header: This stuff matters.

Here is what is going to happen. Google is actively  getting rid of over 60 different privacy policies across Google universe. Instead,  Google replaces that plethora with just one. It will be  a lot shorter and easier to read. Google’s new privacy policy covers multiple products and features, reflecting our goal to “create one beautifully simple and intuitive experience across Google“.

Easy to Work with

Google promises a simple product experience that does what you need, when you want it to, to ensure you can move across Gmail, Calendar, Search, YouTube, or any other Google product, with ease.

Tailored Experience

Once you are signed into your Google account, Google may suggest search queries — or tailor your search results — based on the interests you’ve expressed previously via Google+, Gmail, or YouTube; it promises better and faster search results.

Easy to Share

By remembering the contact information of the people you want to share online documents with, Google pledges to make it easy for you to share in any Google product or service with less clicks and smaller room for errors.

Google Privacy Policy changes will take effect on March 1, 2012.

Google’s Privacy principles will remain unchanged:

Privacy principles (by Google)

“At Google, we are keenly aware of the trust you place in us and our responsibility to protect your privacy. As part of this responsibility, we let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience.

We have five privacy principles that describe how we approach privacy and user information across all of our products:

  1. Use information to provide our users with valuable products and services.
  2. Develop products that reflect strong privacy standards and practices.
  3. Make the collection of personal information transparent.
  4. Give users meaningful choices to protect their privacy.
  5. Be a responsible steward of the information we hold.”



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