Europe’s experience is being closely watched the rest of the world. United States policymakers are considering a new federal privacy law. Senator Marco Rubio announced putting forward a bill that would allow suggest and grant rules enforcement to the FTC, that US Congress could implement. Tim Cook, Apple’s chief executive officer, called for new rules that closely follow Europe’s GDPR, suggesting that he U.S. Congress should implement comprehensive federal privacy legislation to protect and empower customers against “data brokers.”
“First, the right to have personal data minimized. Companies should challenge themselves to strip identifying information from customer data or avoid collecting it in the first place. Second, the right to knowledge—to know what data is being collected and why. Third, the right to access. Companies should make it easy for you to access, correct and delete your personal data. And fourth, the right to data security, without which trust is impossible.” ~ Tim Cook, Apple’s chief executive officer,
Google’s business model turns data on consumers into custom-targeted ads. While companies internet companies must clearly explain how data is collected and utilized, users are frustrated at the growing number of consent boxes to click.
CNIL, France’s data protection regulator, believes Google’s data-collection practices are “particularly massive and intrusive”, with unclear user consent process.