How to Solve 6 Biggest Small Business Problems With Cloud

There are many articles written on issues small and medium-sized businesses face, from the excitement of the startup to the tipping point of success. The subjects vary from innovation stalls to

Top 25 Small-Business Challenges Solutions Playbook published in Entrepreneur magazine (presented by FedEx), that essentially comes down to 6 major disciplines of business: getting started, branding and marketing, budget matters, management, staffing, and client relations.

In this article, we will show you how the Cloud can assist you to solve 6 major problems small to medium-sized businesses face every day.


1. Cloud Solutions for Getting started

If you are reading this on our IT Services website, it is safe to assume that you are past the time when you were deciding if you should leave your 9 to 5 job to have your own business – or to become a decision maker for one. You most likely already have your elevator pitch done more than once, but you may still need help with getting the business IT infrastructure up and running.

There are options available to “put your business in the cloud” – allowing you and your employees to have a virtual desktop and network space up and running in no time, even if you do not have a location for your business yet. Cloud solutions make a fast easy start alternative to the traditional office-and-equipment scenario.

psWorkplace Cloud Solution is essential to your robust virtual desktop environment. We can place your workforce into a secure cloud desktop service, today.

2. Cloud Solutions for Branding and Marketing

There is no doubt that prior to engaging with any cloud-based marketing software you must work with professionals to create a strategy and a strategic framework for all your branding, sales and marketing efforts and use actionable management tool (check out CAM’s Messaging Integration Analysis Program) to get you started and going.

Then when your brand and message is developed, and you are on your way to acquiring more contacts and clients, let the power of the Cloud benefit you in form of Marketing Automation to drive CRM adoption success. You can start small and choose just to send email campaigns using Constant Contact. Or you can go big and have all your marketing campaigns automated, soup-to-nuts, such as various inbound and automated marketing solutions software that provides everything companies need to build, manage, measure and improve their marketing campaigns, and by doing so attract visitors, convert leads, and close deals, turning leads into customers.

You can blog, send email, monitor social media, create web and landing pages, do marketing automation, SEO and more—all in one robust, secure,  integrated, Cloud-based platform.

3. Cloud Solutions for a Tight Budget

When you choose to have your workplace in the cloud, here is how you save some cash flow for your business. Our psWorkplace Cloud Solution provides secure, high-performance access to your business applications and data from any internet connection with the reliability, security, performance, and support of a Fortune 500 IT organization.

Here are 2 major ways to save your money with psWorkplace:

  • Significantly reduce operational costs and cut capital expenditure by eliminating on-site servers, software, and maintenance. The psWorkplace can also extend the life of your current workstation investments.
  • The Cloud Workspace gives users secure, high-performance access to applications and data from any internet-connected device. Enhance productivity by allowing employees to work from home or on the road. Productivity increases your bottom line and so does telecommuting. Support your local, mobile, or telecommuting workforce with secure, instant access to corporate files, applications and email from any public Internet or private MPLS connection

Cloud pricing is typically based on a price-per-user model and does not change contingent on the number of applications required to deliver the desktop experience

4. Cloud Solutions for Business Management

Cloud tools creators and vendors are delivering a plethora of new tools to help enterprise IT build, buy, manage, monitor, tweak and track cloud services. These tools are designed to help IT executives to work with their budgets and their workforce so both can be utilized better in terms of business operations.

Last year, Forbes published 30 Terrific Tools for Business. And the year before American Express listed their favorite Cloud Based Management tools. While these resources were published a while ago, the advice is still valid today.

5. Cloud Solutions for Staffing

When you start a small business, you may not be in the position to have a full-time HR employee. Outsourcing your human resources needs a professional HR Consulting company like TMR Consulting Group may be an attractive option for you to help your business with Human Resources management, organizational assessments, training, and development.

When you want to place your HR management in the Cloud, you may choose from plenty of options available. For example, HR Cloud is a modern and powerful cloud-based HRMS solution with a complete suite of HR functionality. In essence, it is a core, performance, and Onboarding HR software. You can engage your team with performance assessment, training, and business documentation tools.

6. Cloud Solutions for Client Relations

Client Relations Management is a core of every business. But there are so many CRM applications are out there – both in-house and cloud-based. How do you choose which CRM is best for your business?

Top Ten Reviews (one of my favorite resources) published 2014 Top 10 Best CRM Software. In that resource, you will find very detailed information on the top 10 CRM solutions of the year so far – and 9 of them have a hosted, cloud-based options.

In addition, some IT consultants and Developers like ourselves offer custom-built CRM applications tailored and designed just for the unique needs of specific business operations.  If you need a custom CRM built for your company, please feel free to contact us to discuss your needs further.

In conclusion

Some of the business needs are the same across the world, but some of them are unique, just like people who run and service the businesses. Compared to just several years ago, there is a vast number of tools available to help businesses with their day-to-day operations, saving them time, money, and there are plenty of cloud-based tools to help you on your way to success.


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